Attraction Versus Distraction: Choosing The Right Color For The Exterior Of Your Business Is Important

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Look around you at the beautiful walls. Whether they are adorned with wallpaper or a fine coat of paint, that finish was skillfully applied for your enjoyment. Really, the jobs of wallpaper hangers and painters are some of the most important in the building industry, since you see the results of this work every day. We have a great appreciation for wallpaper and paint, and we are reminded of that appreciation each time we look at our walls. This is why we wanted to create a blog where you, our readers, can learn more about this industry and its many nuances.


Attraction Versus Distraction: Choosing The Right Color For The Exterior Of Your Business Is Important

5 November 2020
 Categories: , Blog

It is no secret that the first thing a potential customer sees when they drive up to your business is the exterior of the building. Your building's exterior is also what makes your business get noticed in your local community. Choosing the right exterior paint color should attract people to your business, rather than deter them from becoming customers or recommending your services to others.

Consider your customers

It is important to take your customers into consideration when selecting an exterior paint for your business. Does your client base mostly consist of younger or older people? Is your business geared toward children?

Older customers may be attracted to neutral color schemes, where younger customers may enjoy paint colors in touch with the latest trends and design styles. Businesses that provide services for childcare, schools, or children's programs may benefit from bright and cheerful colors.

Work around what you cannot change

A few things to consider when selecting an exterior paint color are the colors of the roofing or stonework on the building. Choose colors that will complement these existing features rather than clash with them. For instance, if the roof is blue, it would be best to stick with colors to complement the blue, such as gray, beige, or off-white.

Be a good neighbor

What type of neighborhood is your business located in? If you are located in a historical district, you may have specific restrictions regarding color and should check with your local city council regarding regulations for your area. While you want your business to stand out from the rest, it is important that your exterior paint color is a complement to your surrounding neighborhood.  

Show off your brand

If your business has specific colors that represent its brand, using those colors on the exterior is an easy way to associate your building with your brand. A cohesive appearance on your business cards, building, and office correspondence is a great way to give your business a professional appearance. For instance, if your brand colors consist of gray and navy blue, you may want to paint the exterior of the building gray and use navy blue for the doorway and trim.

Choosing the best exterior color for your place of business is a crucial part of the planning process when hiring an exterior painter. A great exterior color will complement your business and draw customers in. An exterior color that works is one that sets your business apart from the rest and makes it an attractive addition to your local community.

For help with your exterior painting, contact a local painting professional.